With the continued growth of mobile devices and social media, everyone’s business is just a click away from becoming public. Platforms like YouTube, Facebook, and Twitter make sharing instantly a cinch. The increasing popularity of music, chat, blogging, and social media platforms such as Pinterest and Facebook tie mobile applications directly to current social trends. Do you Vine?
Mobile Devices: Changing the Way the Internet Functions
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Anyone who produces content for the web or for social media must always consider a slew of possible ways that their content might be used or viewed. Will an article written with a desktop viewership in mind also read well on a mobile device? With so many shapes and sizes of phones these days, advertisers need to be very careful. The all-new LG G3 smartphone, which offers very similar capabilities as more popular phones at a fraction of the cost, has high resolution. Is your ad prepared for this? Consider makers as well like Apple and Android. How do these differ?
Content creators often keep in mind a variety of screen sizes. Their solution, at least for now, is to optimize content for a variety of platforms. Web designers are becoming increasingly fluent in building websites that can automatically resize content based on screen size and device engine. The reason for these new developments is that mobile devices are replacing traditional desktop Internet browsing, so mobile users need more accessible content. At the same time, mobile devices are expanding new technologies that impact Internet functionality for all.
Social Trends for Mobile Devices and Social Media
Image via Flickr by Sean MacEntee
Social trends and statistics show an ever-increasing market share of Internet traffic flowing through mobile devices. Internet fame is much easier to grab than traditional Hollywood-style fame, especially when the former is viewable in real time. Musicians show us perfect examples of how easy it can be to become famous online. Many online channels allow viewers to subscribe to a person or a brand’s web presence, and the fire behind online fame burns via these social media channels. Facebook pages, Instagram accounts, Vine videos, Pinterest boards, Twitter pages, and YouTube portals all allow micro personalities to flourish.
Musicians who cannot find an open door through traditional channels may opt to display their artistry online through video. This can be a revolutionary way for those who want musical fame to gain followers and sell albums. Sites like iTunes allow amateur musicians to gain broader exposure and sell their songs independently to mobile listeners.
Social media has such a powerful reach that even the U.S. government has made attempts to incorporate these platforms into the Emergency Broadcast System. More and more, people in crisis turn to social media for information and support. During Hurricane Sandy, the natural disaster wiped out traditional forms of communication. Thanks to smart devices and Internet connectivity, those displaced by the storm could log in to social media to find help and support.
Support is a keyword when it comes to social media, since users build friend-based networks through these various platforms. Because smart devices are mobile, they can access social media for support, regardless of where users are or what has happened to them. This makes it easy for users anywhere in the world to disperse information and news quickly. It also prompts traditional news outlets and emergency agencies to consider new methods for gathering details and providing help.
Data and Clues to Support Change
ComScore data reports that smartphone subscriptions rose 29 percent between 2012 and 2014. That massive change is just one dataset out of many, indicating that the mobile device revolution is more than just a spark in the dark. Instead, it is turning into an inferno. Consider that 50 million Americans own tablets, and over 125 million own smartphones. This is an industry driven by consumer desires to share, take part in, create connections, and interact with fellow humans around the world.
Mobile devices and social media have changed the future, and they continue to affect what is to come. As technology changes and consumer desires continue to fuel innovation, changes to the way we use Internet become more significant. How has your mobile device or social media experience changed your everyday life?