When we talk of smartphones what comes to the mind first? If you are in America then surely the iPhone will cross your thoughts first. This innovative device had simply turned around the concept of a smart phone for many. It became a status symbol for many but the iOS had a huge contender waiting for it.
The android phones have been the most popular version of smart phones. All the top brands have included android phones in their range of top performing devices. The phones have now evolved to such an extent that each day a new app on the android market is available for various purposes. But iOS and android are not the only platforms for smart phones.
Windows phones are also equally smart and high performing in nature. But somehow the craze for windows phone is not at the same level as for the other phones. But now Nokia is here to change that perception. The Nokia Lumia series has now become the face of Nokia smart phones. These high performing devices do not lust look good but also give the best performances in the particular segment. Leading the whole pack is the Lumia 920 which is now very much in demand.
The iPhone series is considered as the most sophisticated device and is closely followed by the android phones of the top segment. The release of the latest iPhone and the top end android phones has really made it difficult for the windows phones. But the Lumia 920 is making quite a lot of buzz in the particular market segment. It has become a bigger success than most of the commercial trade pundits had expected of it. The phone has been quite a success and most of the markets have a sold out order for the particular phone. Such is the demand that Nokia has had to work overtime to fulfill the demand.
The marketing of the phone has been made on a huge scale. The fact that the phone is equipped with the new windows 8 OS just makes it all the more eligible for public attention and demand. The phone is huge and comes in some really vibrant colors. Like all the other phones and brands, Nokia has left no stone unturned for marketing. But there have been a few additional events which have made the phone a lot more popular.
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Did you know that the Nokia Lumia 920 has been featured in a few music videos? The promotional strategy has led to a few advertisements and promotional videos. But the phone has been feature in a few music videos by famous artists. This has worked positively for the phone.
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Many celebrities have been spotted in public with this phone. The famous Keisha has been spotted using the phone in many public events. The phone has also been used in a music video of hers which goes by the title ‘die young’. It was featured in the video for nearly ten seconds. This had catapulted the fame of the phone in particular markets.
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Celebrities and actresses like Gwen Stefani and Jessica Alba too have been spotted with the phone publically.
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Recently a few snaps from the president’s office of Thailand showed that the president used a white Nokia Lumia 920.
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Several TV presenters in UK have been spotted with the particular phone and it has been made quite famous in the media.
It is unknown whether it is a well planned marketing strategy or an unintentional marketing boost for the Lumia 920 but it sure is working well for it. These high profile users have made the job easier for Nokia.