First, you need to create a hype, and soon enough when world starts getting crazy about your product, then you make it available for everyone.
This is what OnePlus strategy may look like. They started selling its premium OnePlus One killer smartphone in 2014, which, of course, fought a good battle with all other known branded flagships.
The device was soon popular, first around the world and then in India as well. But, the only thing that was the reason for its initial popularity and also the problem for most consumers, is its invite based buying system.
Now, that invite system isn’t anymore. As announced earlier for the event on 20th April, the company announced a farewell to invites. Thus, making the killer smartphone available for everyone whoever want to purchase it.
There was nothing special announced in the event rather than this announcement of ending of invite based system to sell its devices in the country. The device is still available through Amazon.in.
The company has also announced earlier that their Power Bank will be available in India till the end of this month. And, from our rumour factory, a cheaper version of this current device is on its way. So don’t forget to check out both coverages.
If you’re buying the phone then I’d recommend you to make the decision right now. Because, the brand is offering 50% OFF on its phone accessories, only for those who buy the OnePlus One before Thursday, this week.
So guys, will you like to buy that 2014 flagship in 2015? Of course, the device is affordable (21,999INR for 64GB variant) and delivers awesome performance. Not to forget, it really looks gorgeous, particularly in its dark theme.
This is your chance to buy OnePlus One without an invite, go for it guys!