We’ve too many smartphones currently in the market and more are coming to market as we speak but are they able to sell all of them? We’ve Android, iOS & Microsoft Devices in the market but what happens to those smartphone which is not able to gain so much attention from the consumers?
Let me tell you a beautiful short story about six smartphones, Two companies & their conversation which might have occurred when they planned to lure customers to sell their old smartphone stocks and fool them (Better word would be
Microsoft: We’re not able to sell our old budget devices and we’ve too much stock
Mobikwik: No Problem, We will run a promotion saying we will give Rs.300 cashback to each customer every month and people will buy it.
Microsoft: How would that be feasible? Do you’ve any plan?
Mobikwik: Yes it is easy, We would stop the promotion in 3-4 months by saying “T&C -MobiKwik reserves the right to change or call back the offer (offers) any time on their sole discretion.”
Microsoft: Awesome, Lets Do it 😀
This is what might have happened (Almost :P) when they Launched this offer in August 2015. But they forgot this…
Now let me brief you and explain How Exactly Microsoft & Mobikwik Fooled Customers?
- They had launched Lumia Cashback offer in August 2015 & it was promoted on twitter, facebook, and too many blogs had covered the offer & they made sure to gain enough customers to buy the phones. Apart from that Microsoft also promoted this offer extensively, all their shops, priority partners, the website advertised this offer.
- People saw & bought the phones as after the cashback the device would practically be free or close to free.
- Actual problem started in December 2015 & people were not able to use the PromoCode “Lum300” due to technical error & after few tries, some were successful or, on the other hand, few contacted them on Twitter or Facebook, and then they suggested to add Rs.300, and they’ll manually add Rs.300 cashback for them. There is a post about the same on Microsoft forum. All ok till here!
- In January 2016, the Same issue occurred, and they manually added the cashback for everyone who contacted them & by the end of January they updated their App, and each customer was given a unique promo code which should be used to get the cashback. All fine till here as everyone was able to get cashback.
- February 2016, Finally both Microsoft & Mobikwik showed their true colors as they’ve have stopped the promotion by saying “T&C -MobiKwik reserves the right to change or call back the offer (offers) anytime at their sole discretion.” & “The offer is closed, and we will not be able to credit any further cash backs on this offer.Thanks!” Now the interesting part is Whatever they’re saying right now is baseless as there own blog post has no mention of any such T&C and neither the T&C PDF, which was uploaded by Microsoft has any mention about this.
Whom should we trust? Should we fall for such offers where the only plan is to make money and fool customers? Should we really trust the startup and join them and buy stuff via them when all they really care is to fool customers and make money?
Both Microsoft & Mobikwik have removed offer pages from their site, but we’re living in the digital world, and we’ve Internet Archive Wayback machine to check the offer details and terms at any given point in time!
Offer Details as mentioned on this page on Microsoft site: Cashback* up to Rs. 3,600 in your Mobikwik wallet
Offer valid on Lumia 535, 540, 640, 640 XL, 730 and 430. Use code LUMIA300 to avail the offer. *T&C apply.
Terms & Conditions as mentioned on their site: Over there they’ve mentioned Key Points to Remember
1. User registering on or before 15th November 2015 will only be able to redeem the offer for 12 months.
2. Other Terms and Condition Apply.
Many People are complaining on Twitter, Check @MobikwikSwat Twitter feed.
No one was ever told what those “Other Terms & Condition Apply” really meant? If they had informed that we can stop this offer after 3-4 month and won’t give you the cashback and then if they did this it would be correct but they didn’t.
This Incident & Fraud activity of Microsoft & Mobikwik won’t be covered by any Blogs like they had covered the offer & they might again plan the same sort of activity in future, Who knows?
Over to you, let us know what do you think about the whole incident.